When engaging an influencer, whether you are gifting a product or paying them a fee to promote your product or service, you need to consider whether they need to disclose to their followers the relationship between the influencer and your brand to avoid being in breach of Australian laws.
It is important to conduct due diligence before entering into an agreement to ensure that your organisation is actually getting what it paid for. This is particularly true when it comes to intellectual property which can be more difficult to “see”, “touch” and “hold”.
On August 13, the Government announced a plan to reform digital copyright laws to bring them into line with the needs of a more online Australia. While nothing has changed yet, we can expect to see some draft legislation by the end of the year. We thought this would be a good opportunity to look …
Read more
From 1 October 2020, IP Australia will increase their fees for a number of their intellectual property services including trade mark applications. Trade mark applicants wanting to submit their own unique claims instead of choosing from IP Australia’s standard list of available claims (the picklist), can now expect to pay even higher fees moving forward. …
Read more
Despite the recent decrease in travel due to COVID-19, we still live in the age of globalisation. It is not uncommon for businesses to expand trade to other countries, including our friendly neighbours in New Zealand. Trading across the Tasman may be particularly attractive if a travel bubble were to eventuate. Trading in a new …
Read more
Australia’s copyright laws, enshrined in the Copyright At 1968 (Cth)(the Act) are designed to protect original, tangible material. For example, you can protect things like artistic or literary work, articles, photographs, maps, broadcasts and other pieces of multimedia. Despite there being no registration scheme in Australia like there is for trademarks, copyright material is said …
Read more
Carly: How was your run this morning? Jane: How did YOU know I ran this morning? Carly: Don’t you remember? You shared all your health data with me. I get alerts every time your heartrate goes above 120! Jane: I did what?!? Had Jane read the Privacy Policy from the company behind her fitness app, …
Read more
Federal Court makes ruling on licensing of unregistered trade marks in Peanut Butter dispute. You may have noticed a change in the branding of your favourite peanut butter recently. In 2017, the Kraft peanut butter business was purchased by Bega Cheese. Central to the Kraft products is their instantly recognisable, bright yellow packaging design which …
Read more
It is no secret that as a trademark owner you have the right to protect your intellectual property and preserve your business identity. A great benefit of having exclusive legal rights over your brand is that it enables you to stop other people from using it. For example, it is common practice in the IP …
Read more
Griffin Legal is a proud supporter of Safe Internet Day. From cyberbullying to social networking, each year Safer Internet Day aims to raise awareness of emerging online issues and chooses a topic reflecting current concerns. This year the focus is raising awareness to help ensure that our children and young people can explore the internet …
Read more